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Candid conversations on 

Leadership, Culture and D&I

The podcast cutting through the noise with unfiltered, honest discussions on the real challenges and opportunities in building genuinely inclusive workplaces. 

YOU MUST
BE WOKING!

podcast IMPACT

360K+

LISTENERS
hours of the pod

30+

Countries tuning in

49

THE HOSTS

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Dawn Hurst

Dawn is a multi-award-winning executive leader and CEO with over 20 years' experience as a practitioner in Inclusion and Culture, working with Fortune 500 companies and public sector leaders globally.


She is the creator of the financial Return on Inclusion (ROI) methodology and a thought leader in people-centric approaches to inclusion, change, and behavioural transformation.


Having worked across six continents (Antarctica remains unconquered!), Dawn's career spans sport, business change, leadership development, and sustainability, focused on leaders' psychological transformation while driving both business performance and personal growth.


Recognised as one of the Top 100 influencers in leadership development, holder of 'Entrepreneur of the Year', and featured in Who's Who as an Inspirational Leader since 2009, Dawn's impact is both wide-reaching and well-established.


Her diverse career, often in traditionally male-dominated environments, includes executive and non-executive roles across manufacturing, engineering, construction, education, and sport. She brings nearly three decades of experience navigating how inclusion is perceived globally, from crisis culture interventions to preventative strategies.

Dawn Hurst

Dawn is a multi-award-winning executive leader and CEO with over 20 years' experience as a practitioner in Inclusion and Culture, working with Fortune 500 companies and public sector leaders globally.


She is the creator of the financial Return on Inclusion (ROI) methodology and a thought leader in people-centric approaches to inclusion, change, and behavioural transformation.


Having worked across six continents (Antarctica remains unconquered!), Dawn's career spans sport, business change, leadership development, and sustainability, focused on leaders' psychological transformation while driving both business performance and personal growth.


Recognised as one of the Top 100 influencers in leadership development, holder of 'Entrepreneur of the Year', and featured in Who's Who as an Inspirational Leader since 2009, Dawn's impact is both wide-reaching and well-established.


Her diverse career, often in traditionally male-dominated environments, includes executive and non-executive roles across manufacturing, engineering, construction, education, and sport. She brings nearly three decades of experience navigating how inclusion is perceived globally, from crisis culture interventions to preventative strategies.

Craig Richards

Craig is a globally respected public speaker and facilitator, known for his expertise in Organisational Design, Culture Transformation, DEI, and Change Leadership.


With over 15 years of experience advising C-suite executives across public and private sectors, Craig specialises in solving complex challenges at the intersection of strategy, leadership, and culture. His work spans global enterprises, start-ups, and government bodies, delivering impact through mergers, acquisitions, digital transformations, and cultural alignment.


Craig is the visionary co-founder of EA Group and co-creator of the award-winning Return on Inclusion (ROI) measurement tool, a pioneering methodology for achieving measurable DEI results. He also co-authored the globally recognised Culture Practitioner Programme, establishing his role in shaping inclusive and high-performing workplace cultures worldwide.


His diverse career includes senior executive roles across retail, hospitality, FMCG, and government, followed by a strategic leadership position within a major American service conglomerate. Craig brings a rare blend of operational insight and cultural intelligence to every engagement.

Episodes

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You Must Be Woking is brought to you by Metimur - where

Measuring inclusion Matters. 

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